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10.21.2009 0

Build. A DIY Skateboarding Documentary

build. from Nik Strong-Cvetich on Vimeo.


There is something still to be said for the underdogs who create true Do It Yourself projects, without the help of prefabricated design. With such a huge array of choices in the Unites States, it’s easy to overlook the options available to people in the rest of the world. This month, we at Mezclada.com have got skateboarding’s rise to greatness in Latin America on the display case and it's proliferating DIY projects are at the heart of what’s happening here.

DIY companies like Mercava and Aztlan Skatebaords in Mexico have surpassed the inauguration stage of “brand recognition”. For some time now, they have designing skateboards, selling their own clothing labels, and distributing the largest international brands of skate shoes, decks and accessories. Magazines are appearing all over the place, online and in print, and the pictures are taken by skaters whose passion and talents are in photography. In South America, there might be one or two skate brands fostering the local scene in each of the smaller countries, but Columbia, Brazil and Chile are making a big appearance in the world of international pro skateboarders.

One of the best ways to understand the considerable expansion of skateboarding is to check out a number of first-rate documentaries. This last month was the first ever Skateboard Film Festival in Seattle, Washington, created to promote and stir appreciation for skateboard film making on a global scale. Sixty different films were shown over one weekend and companies like Vans, Zero, and Ally sponsored skate events, parties, and prizes.

We interviewed Nik Strong-Cvetich, whose first documentary film, Build, was showcased at the Skateboard Film Festival in August. It is an exposé on the development of the skateboard scene in Uganda and Nicaragua of all places. Shot with borrowed equipment from his university library, he spanned two continents to film the first skateboard parks ever built in these countries.

Nik is a 28-year-old Seattle native, relocated to Santa Cruz, California. Like most kids born in the eighties, Nik got his first skateboard when he was 6, and he’s been seriously skating since he was 15. Growing up on the West Coast of the United States guarantees for most, a few basic rules about life. For one, if your parents are from California, Oregon or Washington you were most likely exposed to the principal theories behind vegetarian diets, the importance of conserving nature, the medical conditions alivianated by illicit herbal substances, and a pretty good dose of civil activitism.

The second rule is naturally the importance of playing outside. This is where skateboarding, surfing, snowboarding, and a whole slue of different activities come in. Being that skateboarding was created and nurtured in Southern California, it can be confidently said that almost every kid in those three states at least knew what a skateboard looked like in those days.

It has only been about 25 years since skateboarding migrated away from the West Coast. Yet today, skateboarding is reaching a level of worldwide popularity, inhibited only by the scarcity of modern design. There are random films from all parts of the world that show a glimpse of kids rolling around on a piece of wood mounted on roller-skate bearings or mini wheelbarrow tires. Europe has really just caught onto the scene but even fifteen years ago when industry crafted skateboards first arrived, people were doing tricks on anything they could find, including the metro stairs in Berlin and London.

In the nineties, skateboard videos started disseminating the idea of professional riders. In Mexico and much of Latin America, the scene was prevalent even before most of the Powell Peralta videos came out. Skateboarding, in all its altruistic glory, has created a global phenomenon, permeating urban and rural culture, promoting active kids, and bringing different cultures and peoples together.

Nik narrates the film as a travel log, describing the projects he visited and the people he met behind them. He does a lot of skateboard filming with kids doing tricks and of the parks themselves, but the camera shots with the most impact are of the communities where they come from. In Uganda he films dilapidated brick houses and young men in military uniforms carrying guns. One skateboarding advocate tells the camera the park keeps the kids’ minds off poverty and war.

In Nicaragua, colorful school buses, crowded intersections and people selling fruit on the side of road create a backdrop for a skatepark built in a donated school yard in the capital city of Managua. The Nicaragua scene is heavily influenced by native pro-skater Chico Brenes, who travels between Managua where his family lives, and San Francisco, California where he’s set up shop. He is currently sponsored by Chocolate Skateboards, DVS, and LRG Clothing. Although even with a pro behind the kids who made this park, an inept government, clashes between skate crews and no funds make the project much harder to complete.

Behind the culturally packed action visuals, there is a clear story about the positive change the new skateboard culture has created. Before gaining the confidence of his film’s subjects, he had to spend a lot of time hanging out and establishing a rapport by skating with them. Once people got used to the camera, and Nik, as a genuine skater who was interested in what they were doing, everyone started telling their story. In true DIY style, Nik shows in his film Build, how these disadvantaged kids took it upon themselves to create a sense of community ownership over their future by escaping the reality of being poor and most of all, of being bored.

“I had always wanted to make a documentary and when I heard about the Uganda project and happened to be in the country, I met up with Jack and started filming and interviewing people about what the park meant to them. I was hesitant to do a full story on how each part of the park came together, because Brian Lye (one of the main people responsible for the park’s construction) is a filmmaker and is planning on making a detailed film of the whole construction experience.

I decided the concept I was exploring was a more universal one, and I would try to find other similar projects where other communities took it upon themselves to build these places. That’s how I settled on Nicaragua. Then Dax Castellon Meyrat was nice enough to sheppard me around Managua. There weren’t a lot of people that helped me on production, but in terms of making it happen, Jack, Brian, and Dax were instrumental in getting me set up with everything I needed.”

Some of the other DIY skateparks Nik was looking into for this project included the Marginal Way skatepark in Seattle, WA and Oliver Percovich’s project Skateistan in Afghanistan. When asked about the sponsorship situation in those countries where the scene is just beginning, he said that in Africa only a donor relationship exists for the equipment and everyone shares the skateboards because “they are prohibitively expensive for most folks.”

He also mentioned one our favorite film makers, Ernesto. “I really liked Ernesto Rosa’s film “Skateborder” and have talked with him in great detail about skating in DF and other places in Mexico and the immigration issues between our countries. I also like the French film about Soy Padang—sort of a spoof ‘day in the life’.”

One of his favorite documentaries not related to skateboarding? Heavy Metal in Baghdad. “I honesty think it is the best view of what the war is really about for ordinary Iraqis. Well maybe they weren’t ordinary, being metal dudes from Iraq, but it gives us a view of the full implications of the war.”

Nik is planning on a investigative search through Cuba for his next film. It’s going to be about a guy named Roberto who is the only surfer in a tiny town somewhere along the coastline of that huge island. We wish him lots of luck and can’t wait to hear the soundtrack.

You can find out more information about the Uganda skate park at http://www.ugandaskateboardunion.org and skateboarding in Nicaragua at http://www.skatenica.com/
MI.

Labels: DIY, Documentary, Nicaragua, Skateboarding
10.10.2009 0

La Levadura Gallery in La Roma

The La Roma neighborhood in Mexico D.F. has some of the most chic and eclectic restaurants and galleries in the city. Hidden in tiny alcoves and basements of hundred year old houses, culturally sophisticated young people converse over cocktails while discussing which enigmatic art collective has a the new expo.
This month, the boutique restaurant and gallery La Levadura is hosting FOTOSEPTIEMBRE, a photographic project sponsored by Centro de la Imagen. CI is an off-shoot of the National Center for the Arts and the largest government sponsored venture in the Americas dedicated to the investigation and proliferation of photography.
PARTICIPATING ARTISTS:
Oliver Santana, David Reyes, Alison Sam, Christian Albrecht, Luis A. Marin, Juliette Schmitz, Antonio Nava, David Bishop Noriega, and Oswaldo Ramirez

The Levadura Gallery is located on Tonola 23 in the colonia La Roma, between Avenida Insurgentes and Durango. Take the Metrobus to the Durango stop and walk east into La Roma. Turn left on the first street, past the hostel. Levadura is open from 12pm till 12 midnight and serves gourmet Mediterranean and Mexican fusion cuisine. The bar offers top-notch drink specialties and excellent pizzas.

Labels: David Reyes, Distrito Federal, Galleries, Photography
10.08.2009 0

Jerónimo Hagerman's Radial Gardens

Written by Elisa Iturbe
Photos courtesy of Vitrina
From a distance, the Torre Latinoamericana stands tall and silent, a quiet symbol of time and its passing. But below, the streets of Mexico City are teeming, not just with scurrying people, but with plant life as well. Artist Jerónimo Hagerman has filled the plaza alongside this famous skyscraper with a Radial Garden: old tires and round rubber receptacles contain trees, ponds, and grass, creating a playful oasis for city dwellers braving the endless stone and concrete of the city center.


For Hagerman, this garden is an art installation that speaks of the relationship between contemporary art, the city, and the citizen. But implicit in the presence of lush vegetation in the barren shadow of an immovable steel skyscraper is a conversation about nature and its place in the city. Packaged in tight rubber containers, the plants’ roots are entirely disconnected from the ground: the man-made container touches the man-made ground while the natural elements, unintegrated, remain as a series of objects placed lightly in the urban landscape, ready to be picked up and whisked away at man’s behest. In fact, the garden is destined for several locations around the historic center. As the plants are placed and displaced in different public spaces, their goal is not to provide relief from the gray artificiality of the man-made – this is not an urban greening project. In other words, the vegetation is not meant as a natural refuge, but as a catalyst for conversation. The plants are objects placed artfully in the city as a tool for social experimentation and collective conversation. The whimsical roundness of the containers makes the dialogue playful and the space delightful, but below the pleasantries, Hagerman reframes nature’s place in the city, using it as a tool instead of a refuge and offering the city dweller a chance to see nature in a different light.

Labels: Architecture, Distrito Federal, Elisa Iturbe
9.23.2009 1

Mercava Skateboards, Mazatlan - México

El skateboarding está creciendo en México. La gente está creando sus propias empresas y distribuyendo productos de calidad bajo su propia marca, todo desde las tablas hasta los zapatos. Entrevistamos a Pepe Baeza y Oscar Palacios, de la empresa Mercava Skateboards en Mazatlán y nos dieron algunas respuestas bastante profundas acerca de lo que sienten por ser parte de la escena.
Skateboarding is coming up in Mexico. People are creating their own companies and distributing quality brand name products, everything from decks to skateshoes. We interviewed Pepe Baeza and Oscar Palacios from the company Mercava Skateboards in Mazatlan. They gave us some pretty deep answers as how they feel about being a part of the scene.

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¿De dónde es originaria Mercava y cuanto tiempo tiene?
La idea de Mercava Skateboards nace en agosto del 2005 en la ciudad de Los Angeles California. En ese tiempo nuestro mejor amigo Miguel Angel Sanchez Garate “Niño Rata” (1977-2009) trabajaba en ABC boards supply empresa dedicada a la manufactura de tablas mejor conocida como ACME. Fue ahí donde el tiene la idea y el recurso económico necesario, para en conjunto sacar una pequeña primera serie con la finalidad de venderlas en México y conformar así en la ciudad de Mazatlán junto a sus dos amigos Pepe Baeza y Oscar Palacios, una de las primeras compañías de skate 100% mexicanas.
Where is Mercava from and how long has it been around?
The idea for Mercava Skateboards came about in August of 2005 in the city of Los Angeles, California. During that time our friend, Miguel Angel Sanchez Garate “Rat Boy” (1977-2009) was working with the skate deck manufacturer ABC skateboards, better known as ACME. It was then that he came up with the idea and having the money to make a small series happen he started to sell them in Mexico. Coming back to Mazatlan, and together with his two friends, Pepe Baeza and Oscar Palacios, Mercava became one of the first 100% Mexican skate companies.
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¿Por que eligieron el nombre de Mercava y que significa?
El nombre o la palabra Mercava fue idea de Niño y proviene del hebreo, esta aparece mucho en libros de misticismo judío y espiritualidad, lecturas que el acostumbraba leer. La palabra en si es sagrada y tiene un significado muy profundo, la encuentras escrita de muchas formas pero una de las formas correctas es MerKaBa y se desglosa en tres partes, cada una con su significado: Mer (vehiculo de luz); Ka (espíritu); Ba (cuerpo).de ahí vino el adoptar nuestra propia forma “Mercava” pensando siempre en ella como una analogía aterrizada al skate. Si MerKaBa es un vehiculo de luz, es un transporte, entonces nuestro Mercava es nuestro skate, que mejor forma de describirlo…
Where did the name Mercava come from and what does it mean?
The name and the word Mercava was Niño´s idea and it comes from the Hebrew language where it appears in many texts about Jewish mysticism and spirituality. They were writings that he had become accustomed to reading. The word is sacred with a very deep meaning and is found in many forms, but the correct form is MerKaBa. It is separated into three different parts, each one with it´s own significance. Mer (vehicle of light); Ka (spirit); Ba (body). It was from this meaning that we have adopted our philosophy of Mercava, believing always that it is a grounded analogy that represents skating. Yes, MerKaBa is a vehicle of light, it is transportation, and therefore our Mercava is our skate. That’s the best way to describe it…

Háblanos un poco de Rat Boy y del hecho de que ya no este físicamente con ustedes.
Que te podemos decir, Sin duda una gran pérdida por donde se le quiera ver, no nada mas para nosotros si no que con algo de asombro nos pudimos dar cuenta que lo fue para mucha gente. Miguel mejor conocido como el “Rat Boy” para los que no lo conocen, fue uno de los mejores skaters que México ha tenido, una persona que se distinguía por su sencillez y calidad humana, precursor del skate en nuestro país y sin duda alguna una gran influencia para muchos de nosotros.
Tell us about “Rat Boy” and why he isn´t with us any more.
What can we say? Without a doubt it was a great loss for everyone, not just for us. It was like a shadow that made us realize it was a loss for many people. Miguel better known as “Rat Boy” for those didn´t know him, was one of the best skaters Mexico ever had. He was a person who was known for his simplicity and human nature. He was one of the founders of skating in our country and without a doubt he was an enormous influence for many of us.
¿Quiénes conforman Mercava y cambió esto algo en Mercava?
Somos Pepe Baeza Guereña de 32 años y Oscar Palacios Gómez de 30 años. En esencia no. Después de su regreso de los Estados Unidos en el 2007, entramos en etapa de ver que es lo que queríamos hacer de Mercava, por lo que nos alegra mucho haber convivido tanto con el en estos últimos años. La visión de Mercava que tenia, todos sus planes, pláticas, sesiones de skate, viajes, noches de fiesta y hasta las diferencias que compartimos, se quedan muy con nosotros. Es un gran compromiso y nuestro trabajo ahora, hacer que todos esos planes y platicas se lleven acabo, tal y como a el le hubiera gustado que fuera.
Who runs Mercava now and did Miguel´s passing change anything?
Mercava is Pepe Baeza Guereña, 32, and Oscar Palacios Gómez, 30, both from Mazatlan, Mexico. In essence, no. After he returned to the states in 2007, we came into the moment when we had to decide what we wanted to do with Mercava. We are very happy to have been able to cooperate so much over these past years. The vision for Mercava, all of the plans, the discussions, skate sessions, trips, parties, and even the differences we have had have created a bond between us. It has been an enormous commitment and our work now is to make sure all of those plans and considerations become realities. Everything in the way that Miguel would have wanted it to be.
¿Háblenos de el proyecto The Mercava Store?
Bueno, The Mercava Store es un proyecto hermano a Mercava Skateboards y este abre sus puertas en diciembre del 2007 en el centro comercial La Gran Plaza en Mazatlán, Sinaloa. Como pudiera sonar, no vendemos nada mas productos Mercava “te imaginas” si no contamos con un portafolio y un top de marcas en el cual estamos trabajando constantemente. Para nuestros clientes y proveedores, creamos todo un concepto de tienda como plataforma, que hasta la fecha sigue en constante renovación. Todos nuestros productos están relacionados con la cultura del skate, el arte y la moda urbana. Y contamos con marcas tanto nacionales como importadas: Volcom, Electric, Ambiguous, Niké, Vans, Dvs, Mercava, Deza y Casta entre algunas otras.
Can you tell us about the Mercava Store?
The Mercava store is a side project of Mercava Skateboards and opened its doors in December of 2007 in the commercial plaza, The Great Plaza, in Mazatlan, Sinaloa. We don´t just sell Mercava products, we have a large selection of most of the top brands in the industry from which we are adding to constantly. For our clients and distributors we try to maintain the concept of a platform shop that´s constantly renewing it´s self. All of our products are related to skate culture, art, and urban style. We sell national and international brands including: Volcom, Electric, Ambiguous, Nike, Vans, DVS, Mercava, Deza and Casta Footwear among others.
¿Y Mercava Skateboards cuenta con un equipo?
Si de Skate, actualmente son 5 personas de distintos puntos de la republica: Axl Alcantar, Eduardo Cárdenas “El Cobre”, JC Cano, Luís Kohen “Panchito” y Arturo Sánchez
Does Mercava have a skate team?
Yes, there are five skaters from different parts of the country: Axl Alcantar, Eduardo Cárdenas “El Cobre”, JC Cano, Lis Kohen “Panchito” and Arturo Sanchez.
¿Cómo empezaron a incluir a los artistas y sus trabajos dentro de la compañía?
El skate y el arte siempre han estado relacionados, pero en nuestro caso esta relación se fue dando de manera muy natural, gracias a la colaboración de artistas y amigos cercanos como Teddy Kelly, Tomas Guereña, Blair Urban y Alex Rodríguez, quienes desde los inicios de Mercava creyeron en el proyecto y aceptaron participar. Aportando mucho de lo que ahora estamos presentando.
How was it that you started to include artists and their work into Mercava?
Skating and art have always been related, but in our case it was a relationship that happened very naturally thanks to the collaboration of artists and close friends such as Teddy Kelly, Tomas Guereña, Blair Urban and Alex Rodriquez. They have been with us since the beginning stages of Mercava; they believed in the project and they wanted to participate. They have contributed a lot to what we are working with now.
¿Piensan seguir incorporando más arte en los diseños de Mercava?
Si desde luego, hay planes ya comenzados para trabajar una serie de artistas “Mercava Art Series” en la que anticipamos vendrá como extra un promodel conmemorativo del “Niño Rata” a cargo de Teddy Kelly y que va a estar muy bueno. Pronto mas noticias al respecto, en nuestro sitio de Internet.
Do you think you´ll continue incorporating different designs into Mercava?
Yes of course. There are already plans to begin working with artists under the “Mercava Art Series”. We look forward to selling, as a bonus, a promodel commemorative for “Rat Boy” by artist Teddy Kelly and its going to be nice. More news about that soon on our webpage…
¿Qué papel jugara a futuro un serie de arte dentro de la compañía?
La esencia de Mercava es el skate pero en cuanto al rol del arte dentro de la compañía, como mencionábamos antes, las cosas se han venido dando de forma muy natural y preferimos que sigan así, hay libertad de hacer muchas cosas; de incluir o no incluir; eso es lo interesante y lo que más disfrutamos. Seguro que nos gustaría a futuro tener una dirección de arte bien establecida; hacer colaboraciones con ciertas personas, pero por ahora son solo planes, ya el tiempo lo dirá.
What role will an art series have within the company?
The essence of Mercava is skateboarding but regardless art within the company, as we mentioned before, has been coming together very naturally and we prefer it to happen this way. There is a lot of freedom to do things, to include or not include. This is what makes it interesting and what we enjoy most, collaborating with certain people. Right now these are just plans, only time will tell.

Pueden encontrar más información de Pepe, Oscar y Mercava Skateboards en su nueva pagina de internet.
You can find more on Pepe and Oscar and Mercava Skateboards through their brand new website, www.mercavaskateboards.com or email them at info@mercavaskateboards.com.

Labels: Mazatlan, Mercava, Skateboarding
9.16.2009 0

Art Reven with Mercava Skateboards

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Pepe Baeza y Oscar Palacios de la marca MERCAVA:El Art Show se decidió hacer debido a algún material que teníamos guardado por ahí y que queríamos mostrar, no queríamos hacer algo muy organizado si no mas bien mostrarlo por ahí sin previo aviso, el pedir permisos y eso nos llevo a platicarlo con algunos amigos y de ahí salio la idea de invitar mas gente. Así que nos pusimos en contacto con amigos de otras ciudades para ver si querían apoyar participando en el cotorreo local, y así fue. La oferta de arte pues es variada, las diferentes técnicas y estilos promete algo muy interesante, los invitados pertenecen a distintas ciudades y colaboran con distintas marcas, tanto en México como en el extranjero. Así que por el criterio de selección no fue difícil, todos son muy buenos artistas y la mayoría buenos amigos, pero lo más importante para nosotros es que les gusta lo que hacen.

¡Búscate la mochila y nos vemos en Mazatlan!
El evento será en Modula Bar en el centro histórico este jueves 17 de septiembre 2009 a las 8:00 pm. En la bella ciudad de Mazatlán, Sinaloa. Se eligió este lugar gracias a las facilidades del dueño, que es amigo de nosotros y uno de los artistas invitados. La música estará a cargo de nuestro invitado Nitoka de Puro Gallo (DF), y les avisamos que la mayoría del arte estará a la venta así que hechen el ojo…
Gracias a: Canvas, The Mercava Store, Chakota, Praga Urban, Urbeskate, Puro Gallo y Modular Bar.
Los siguientes artistas estarán participando en el evento:
Tomas Guereña
Carlos Zeta
Ivan Mayorquín
Choper Nawers
David Crespo
Ricardo Palacios
Ster Aguirre
Arody
Gochy
Mr. White Fresh Co
Pilar cardenas
Balir Urban
Jorge San Martín
Rock
Tom Contreras

Labels: Arte, Mazatlan, Mercava, Skateboarding
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Mezclada Industries is an urban anthropology project that blends multicultural artistry with diverse urban lifestyles. We are dedicated to promoting creative individuals who work in all types of media, generating a transnational industry of art. In addition to an online magazine, we distribute our artist´s designs in boutique stores in Mexico and coming soon through our online store. The Project collaborates with designers, writers and promoters throughout Mexico and the Americas, uniting us as a collective people without borders. Mezclada is created by and intended to encourage people of mixed cultures to celebrate their unique life experience through art.
-sin fronteras - without borders-
Mezclada Industries es un proyecto de antropología urbana que combina el arte multicultural, con los diferentes estilos de vida urbanos. Estamos dedicados a la promoción de los individuos creativos que trabajan en todo tipo de medios, generando una industria transnacional del arte. Además de una revista en línea, distribuimos los diseños de nuestros artistas en las tiendas boutique en México y proximamente a través de nuestra tienda en línea. El proyecto colabora con diseñadores, escritores y promotores de todo México y las Américas, que nos une como pueblo, como un colectivo sin fronteras. Mezclada es creado por y destinados a animar a la gente de culturas mixtas para celebrar su experiencia única de vida a través del arte.


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